British fashion icon Naomi Campbell has been announced as the brand ambassador for BOSS Watches and Jewellery’s Autumn/Winter 2024 campaign. Known globally for her trailblazing career in fashion and her advocacy for empowerment and inclusivity, Campbell’s new role marks a significant moment in her ongoing collaboration with the German fashion house.
Campbell, whose illustrious career has set numerous benchmarks in the fashion industry, continues her relationship with BOSS, following her previous runway and campaign appearances, as well as the launch of the BOSS x Naomi capsule collection earlier this year.
For the upcoming season, Campbell will showcase the BOSS Grand Tour watch for Her, a timepiece inspired by the sleek lines of classic cars. The watch features a meticulously crafted curved case, a five-link tapered bracelet, and a luxurious dial, embodying the athletic sophistication and elegance associated with the BOSS brand. The design is intended to reflect the essence of the modern, confident BOSS woman, someone who forges her own path with determination and style.
In addition to the Grand Tour watch, Campbell will also highlight the new Double B Jewellery collection. This range includes striking pieces that embody the BOSS ethos of boldness and self-assurance, featuring an emblematic design that speaks to making decisive life choices and making a statement.
The BOSS Watches and Jewellery collection is produced and distributed by MGI Luxury Group, ensuring high standards of craftsmanship and quality. Movado Group, Inc., which oversees the design and distribution of various luxury watch brands including MOVADO, COACH, and TOMMY HILFIGER, is responsible for the global distribution of the BOSS collection.
The Fall/Winter 2024 collection, designed under license from HUGO BOSS, will be available through Movado’s network of subsidiaries and international distributors.
This partnership underscores Campbell’s enduring influence in the fashion world and her alignment with BOSS’s values of sophistication and empowerment.
