Global men’s grooming brand MANSCAPED has entered into a new retail partnership with Currys, one of the UK’s leading consumer electronics retailers. Known for its wide range of household tech and appliances, Currys will now carry MANSCAPED’s popular grooming products in 78 of its UK stores and online at currys.co.uk. This collaboration marks MANSCAPED’s fourth retail partnership in the UK, adding a new level of accessibility for its fans.
Currys, which started as a bicycle shop in 1884, has grown to become a major player in the consumer electronics market. With a reputation built on a customer-first approach, the retailer is a natural fit for MANSCAPED’s expansion strategy. Catherine Cronin, Vice President of Retail at MANSCAPED, described the partnership as a valuable move to reach more customers across the UK. “Currys’ rich history and standing as a market leader align seamlessly with our vision of innovation and growth. By joining forces, we ensure that our customers can easily find our products in convenient locations, both online and in-store,” Cronin said.
Currys customers can now purchase a selection of MANSCAPED’s top grooming kits, including The Lawn Mower® 5.0 Ultra Essentials Kit, The Lawn Mower® 3.0 Plus Essentials Kit, The Beard Hedger® Essentials Kit (an in-store exclusive), The Handyman™ compact face shaver, and the Weed Whacker® 2.0 nose and ear hair trimmer.
Among the most highly anticipated products, the Lawn Mower® 5.0 Ultra Essentials Kit (£110) includes MANSCAPED’s newest trimmer model, engineered for precision below-the-waist grooming. This latest device combines advanced SkinSafe® technology with a constant RPM motor, dual temperature LED spotlight, waterproof features, and multiple length settings. To complete the package, the kit also includes MANSCAPED’s Crop Soother® aftershave lotion, formulated with skin-soothing ingredients like aloe and shea butter for post-shave hydration.
Another popular offering is the Beard Hedger® Essentials Kit (£125), exclusive to Currys stores. This kit, designed for beard maintenance, includes an electric beard trimmer with a powerful DC motor, 41mm titanium-coated t-blade, 20 adjustable length settings, and up to 60 minutes of cordless runtime. The kit also contains a beard shampoo, conditioner, comb, scissors, and a travel pouch, providing everything needed for optimal beard grooming and maintenance.
For those seeking a versatile, on-the-go grooming tool, MANSCAPED has introduced The Handyman™ (£70), a lightweight face shaver with a compact design. This shaver combines a foil and long-hair leveler for a comfortable close shave and comes with a waterproof finish for easy cleaning. Completing the line-up is the Weed Whacker® 2.0 (£45), a nose and ear hair trimmer equipped with a rotary steel blade and ergonomic design, aimed at making delicate trimming as safe and precise as possible.
As the holiday season approaches, this partnership offers a convenient option for gift buyers looking to shop for men’s grooming products from a trusted UK retailer. MANSCAPED’s presence in Currys further highlights its commitment to reaching consumers where they prefer to shop and delivering high-quality grooming solutions for the modern man.
For those interested in browsing MANSCAPED’s range, Currys offers the products both in stores across the UK and online, allowing consumers easy access to MANSCAPED’s celebrated grooming tools. Learn more at www.manscaped.com/waterproof.
