Loop, a leading platform for returns and reverse logistics, has unveiled a new feature, Order Tracking by Loop, designed to enhance post-purchase experiences for both merchants and consumers. This latest offering allows retailers to create custom tracking pages that align with their brand identity, thus fostering greater transparency and trust among customers. The new service, which is available for free through the peak season for brands already using Loop’s returns solution, also includes personalised product recommendations aimed at boosting revenue.
Order Tracking by Loop aims to improve the entire post-purchase journey, beginning with the order confirmation. Research indicates that consumers check their order status an average of 2.8 times per order, with even higher frequency among younger shoppers. By enabling brands to customise their tracking pages, Loop ensures that every customer interaction is consistent with the brand’s image, which can reassure consumers and keep the brand at the forefront of their minds throughout the fulfilment and delivery process, and into the returns phase.
Michael Paulson, Chief Product Officer at Loop, stated, “The addition of Order Tracking to Loop’s suite of solutions demonstrates our commitment to enhancing merchants’ operational efficiency and improving customer experience. It is an intuitive tool that will benefit both merchants and their customers, boosting performance and encouraging repeat purchases while increasing consumer confidence through personalisation.”
The new tool has already shown significant benefits for its early adopters. For instance, Electric Picks, a jewellery brand, reported a 55.5% reduction in customer support inquiries related to new orders within just three months of implementing Loop’s Order Tracking. Jenna Barone, Senior Operations Manager at Electric Picks, highlighted the impact of the solution: “Loop’s Order Tracking has significantly improved our customer interactions. Our previous system lacked the ability to customise tracking pages according to our brand’s needs. With Loop’s new feature, we’ve been able to maintain our brand presence and provide our customers with valuable updates throughout their order journey.”
Order Tracking by Loop also benefits consumers by allowing them to initiate returns directly from the tracking page as soon as their package is marked ‘delivered’. It provides an efficient means to manage shipping errors and offers seamless access to return options. Additionally, the tracking pages feature Loop’s Smart Recommendations engine, which suggests products to customers, thereby driving repeat purchases and enhancing the overall shopping experience.
Brands can access Loop’s branded Order Tracking service at no cost through early 2025, a move designed to help them capitalise on the upcoming Black Friday and Cyber Monday sales. The service aims to streamline operations and enhance customer satisfaction, ensuring a more integrated and engaging post-purchase experience.
For further information on how Order Tracking by Loop can benefit your business, visit Loop’s official website.
This new development reflects Loop’s ongoing efforts to innovate in the returns and reverse logistics space, aligning technology with consumer expectations and brand strategies to foster more meaningful customer interactions and operational efficiencies.
