Video game commerce company Xsolla has announced its participation in TwitchCon 2024, taking place from 20th to 22nd September in San Diego, California. The company, which operates in the gaming industry, will be showcasing its latest creator activation strategy aimed at connecting content creators, gamers, and influencers. The strategy highlights the capabilities of the Xsolla ecosystem, including its Partner Network and the recently acquired streaming platform, Lightstream.
The event marks a significant opportunity for Xsolla to engage with the TwitchCon community, with its booth (#1515) serving as a hub for exclusive events, interactive demos, and networking opportunities. According to the company, attendees will have the chance to explore how the Xsolla Partner Network and Lightstream solutions can help creators increase their influence and monetise content more effectively.
During the three-day event, Xsolla will offer limited-edition merchandise, exclusive promotions, and sponsorship activations. A highlight of the experience will be the integration of Lightstream’s capabilities, offering attendees an enhanced interactive experience. Xsolla’s booth will also include demo stations for a hands-on look at how their solutions work to benefit content creators.
Berkley Egenes, Chief Marketing Officer and Chief Growth Officer at Xsolla, spoke about the importance of TwitchCon for the company. “TwitchCon is the perfect platform to connect with the creator community and demonstrate Xsolla and Lightstream’s unique value. We are excited to meet the incredible talent at TwitchCon and offer them opportunities to elevate their content and grow their reach through the Xsolla Partner Network.”
The announcement follows Xsolla’s acquisition of Lightstream in October 2023, a move that has further strengthened its position within the gaming and creator ecosystems. The Xsolla Partner Network allows creators to leverage the platform’s tools to boost their visibility and grow their communities, while Lightstream offers advanced streaming and content creation features that support monetisation.
Xsolla has positioned itself as a key player in the gaming industry, offering solutions that enhance the business side of gaming for developers and creators alike. Its participation in TwitchCon reflects the company’s ongoing commitment to supporting the creator economy.
Attendees and those interested can learn more by visiting the Xsolla booth or checking out further details online at influencer.xsolla.com.
