Global gaming commerce company Xsolla has announced a partnership with AurumDust, the developer of Ash of Gods: The Way, to support the charity Games For Change. In a unique campaign, Xsolla will donate 50% of the proceeds from sales of the complete edition of the game to the organisation. Running until 31 December, the initiative aims to combine the reach of gaming with philanthropy, demonstrating Xsolla’s commitment to social impact.
Chris Hewish, Chief Strategy Officer at Xsolla, commented on the purpose behind the collaboration, underscoring the role of gaming as a driver for social good. “Gaming is not just about entertainment; it’s a powerful tool for making a meaningful difference,” he stated. Hewish emphasised that the campaign with Games For Change aligns with Xsolla’s mission to advance positive change through interactive experiences. “Through this campaign, we’re supporting Games For Change, an organisation dedicated to using games to address critical issues in education, civic engagement, and social impact,” he added.
Games For Change, a nonprofit organisation, focuses on harnessing the influence of games to address societal challenges. By collaborating with Xsolla, the group seeks to amplify its efforts in promoting educational and social progress through gaming. Funds raised through the partnership will go towards developing immersive, interactive experiences that inspire positive social outcomes, foster learning, and engage global audiences in meaningful causes.
The project has been well received by Susanna Pollack, President of Games For Change, who expressed her excitement about the initiative’s potential. “We are thrilled to collaborate with Xsolla and AurumDust on this campaign. At Games For Change, we believe in the power of games and immersive media to drive social impact, and this initiative provides a unique opportunity for players around the world to contribute to meaningful causes,” she said. Pollack noted that the partnership will allow players to engage in a popular game while also supporting vital educational and social initiatives.
The game at the heart of the campaign, Ash of Gods: The Way, is a turn-based tactical RPG with a strong narrative that has drawn acclaim from players for its complex storyline and engaging mechanics. By purchasing the complete edition, players not only gain access to the full game but also contribute to Games For Change’s mission, which supports educators, students, and game creators in utilising gaming to inspire change.
This fundraising initiative highlights Xsolla’s commitment to aligning gaming with social responsibility. Hewish noted that the collaboration enables Xsolla’s community of players to contribute meaningfully to important causes while enjoying a popular title. “Combining our passion for gaming with a cause that resonates with our core values enables our community to make a real impact,” he said.
As the campaign progresses, Xsolla and AurumDust hope to raise awareness and funds for Games For Change’s projects, encouraging the global gaming community to support the initiative by purchasing Ash of Gods: The Way.
