Timex®, the renowned watchmaker, is celebrating its 170th anniversary in a fittingly historic fashion by offering 1,000 limited-edition Waterbury watches for just $1. This special release echoes the company’s legacy of affordable timekeeping, harking back to its origins as the Waterbury Clock Company, which famously democratized pocket watches in the 19th century.
On 16th November, Timex fans will have the chance to secure one of these commemorative timepieces at all participating retailers, as well as through their official websites in the US, UK, Europe, Canada, and India. The offer begins at 10am local time in each region, with online availability launching simultaneously at 10am EST (US/Canada), 10am GMT (UK), 10am CET (Europe), and 10am IST (India).
This once-in-a-lifetime opportunity is expected to attract significant attention as collectors and watch enthusiasts vie for a piece of Timex history at an extraordinarily low price. The limited-edition Waterbury watch celebrates not only the company’s 170 years of craftsmanship but also its commitment to making high-quality timepieces accessible to everyone.
A Nod to Timex’s Origins
The release pays homage to Timex’s roots, which stretch back to 1854 when the company was known as the Waterbury Clock Company. At that time, pocket watches were considered luxury items, out of reach for the majority of the public. However, the Waterbury Clock Company revolutionised the industry by offering the Yankee pocket watch for just $1—a groundbreaking move that made timekeeping accessible to ordinary people. Known as “the watch that made the dollar famous,” the Yankee pocket watch became an iconic product in American households.
By the turn of the 20th century, millions of these affordable timepieces had been sold, helping to shape how Americans kept time. Farmers, factory workers, and train conductors alike relied on their Waterbury watches for everything from harvesting schedules to punctual break times. Even literary figure Mark Twain was among the many who purchased a Yankee pocket watch, famously sending a dollar in exchange for one of his own.
Timex’s Anniversary Watch
The 170th Anniversary Waterbury watch pays tribute to this history while offering a modern take on classic watchmaking. The watch features a glossy ice white dial, 3D lacquered Roman numeral markers, and a special logo commemorating the anniversary. Its finely detailed craftsmanship includes a unique caseback, brushed vertically and engraved with a tribute to the company’s legacy.
Shari Fabiani, Chief Marketing Officer at Timex Group, spoke about the significance of this release: “Our 170th anniversary is not just a reflection on our rich history but a reaffirmation of our dedication to making high-quality watches accessible to everyone. The $1 Anniversary Watch is a tribute to our original campaign, which promised ‘correct time for little money.’ We wanted to honour our loyal customers who have supported us over the years.”
This commemorative edition joins Timex’s wider Waterbury collection, which continues to reflect the company’s watchmaking heritage and commitment to innovation. However, with only 1,000 of these limited-edition $1 watches available, those hoping to own one will need to act quickly.
As the saying goes, time waits for no one—nor will these anniversary watches.
For more information on the Timex 170th Anniversary limited-edition watch and a complete list of global retailers, please visit HERE. For assets, please visit HERE.
