Huawei has unveiled the second European leg of its “Light Up Your Rings” campaign with a high-energy outdoor cardio event in Berlin, featuring the globally acclaimed fitness influencer Pamela Reif. The event, held at Huawei’s flagship store in Berlin, aimed to inspire participants to enhance their fitness regimes while showcasing the benefits of Huawei’s latest smart wearables.
The cardio party, attended by over 40 guests, was designed to highlight how Huawei’s smart devices can support a healthier lifestyle. The event featured a range of activities including cardio workouts and martial arts-inspired exercises, led by Reif along with German fitness influencers Lisa Buckwitz and Konstantin Krayer.
Before the physical activities began, Pamela Reif addressed the guests with a talk titled “For a Better You,” focusing on women’s health and wellness. Reif’s speech set the tone for the day, emphasising the importance of integrating fitness into daily life and the role of technology in supporting personal health goals.
Guests were equipped with Huawei’s latest wearables, including the HUAWEI WATCH GT 4 and HUAWEI WATCH FIT 3. These devices feature the HUAWEI Activity Rings, which track daily physical activity and encourage users to adopt healthier habits through visual progress indicators. The smartwatches also offer a variety of advanced features, such as HUAWEI TruSport™, which provides customised training plans based on metrics like pace and heart rate, and the HUAWEI TruSeen™ technology for precise vital signs monitoring.
Reif expressed her enthusiasm about the event, stating, “This was more than just a cardio session; it was a celebration of fitness and health. The event underscored the importance of adopting a healthy lifestyle and demonstrated how Huawei’s smart wearables can play a crucial role in achieving these goals.”
The Berlin flagship store, which has recently undergone a significant renovation, was transformed into a “city living room” for the event. The updated store design incorporates local elements, such as the minimalist Bauhaus style, to enhance the customer experience. The store now hosts weekly events focusing on community lifestyle, including fitness and wellness activities.
In addition to the fitness event, the flagship store offered a range of exclusive services and perks. Participants who completed the “Active Week” challenge in the HUAWEI Health App were eligible to collect commemorative gifts. The store also provided tax refund services, relaxation areas, free charging stations, complimentary drinks, full-brand smartphone screen protector services, and free cleaning for smartphones and wearables.
Huawei’s event in Berlin not only showcased its commitment to promoting health and fitness but also highlighted its innovative approach to integrating technology with lifestyle enhancements. The “Light Up Your Rings” campaign continues to encourage people to strive for better health through engaging and scientifically supported tools.
For more information on Huawei’s smart wearables and upcoming events, visit Huawei’s website.
