A new initiative aims to tackle the challenge of improving children’s diets as new research reveals that many UK parents are struggling to ensure their children eat a varied range of fruits and vegetables.
A recent study conducted by YouGov UK on behalf of Organix, the children’s organic food brand, highlights a worrying trend: nearly half of parents (48%) report that their children consume just six or fewer varieties of fresh fruit and vegetables each week. Furthermore, almost a quarter (24%) of UK children are eating only three portions of fruit and vegetables per day.
The research, which surveyed over 1,000 parents, found that despite ongoing government and health campaigns promoting healthy eating, many families continue to face significant dietary challenges. The struggle often begins after the initial weaning phase, with parents finding it difficult to introduce a wider variety of foods to their children’s diets.
Key findings from the study indicate that 41% of parents believe that the look or texture of new foods deters their children from trying them. This problem is compounded by the fact that 28% of children prefer unhealthy snacks, such as crisps and sweets, over healthier options.
The study also reveals that more than half of parents (54%) are running out of ideas and strategies to encourage their children to try new foods. To address this, 35% of parents resort to hiding healthy ingredients in their children’s meals. However, 39% of parents express a need for straightforward tips and guidance on how to introduce fresh fruits and vegetables effectively.
In response to these challenges, Organix has launched the “A – Z of Great Food” initiative, a new resource designed to assist parents in broadening their children’s diets. This initiative includes an online hub, and a detailed wall chart aimed at helping families introduce new, nutritious foods in a fun and engaging way.
The A – Z of Great Food offers advice and inspiration on incorporating a variety of flavors and textures into children’s diets, supporting parents through the various stages of their children’s development. Organix’s nutritionists have curated a list of foods based on their nutritional benefits, age suitability, and availability in local supermarkets.
Michelle Klerks, a nutritionist at Organix, commented: “Parenting can be challenging, especially when it comes to mealtimes. Introducing children to a diverse range of healthy foods early on sets the foundation for a lifelong enjoyment of nutritious eating. It may take several attempts for children to accept new foods, but our aim is to inspire parents and foster a love of great food in their children.”
The initiative is grounded in scientific research which suggests that early exposure to a variety of foods can significantly influence long-term eating habits. The A – Z of Great Food campaign is designed to make this process easier for parents, helping to create a generation of healthier, more adventurous eaters.
For more information and to access the A – Z of Great Food hub and download the wall chart, visit www.organix.com.
Contributed by: PA Media Press Centres
