Author: Sam Allcock

Affiliate marketing remains a critical tool in the iGaming industry, where successful partnerships drive engagement and revenue. SOFTSWISS, a technology company with over 15 years of experience in iGaming, has emerged as a leader in the space by closely monitoring market trends and delivering tailored software solutions. A recent survey, conducted by global analytics agency Kantar in Q4 2023, reveals key insights into what makes affiliate marketing software successful, drawing on feedback from clients using SOFTSWISS’ Affilka platform. The survey outlines the most important functional and emotional characteristics that influence the selection of an affiliate marketing platform. As the demand…

A new survey by Muck Rack reveals a growing but divided approach to artificial intelligence (AI) use in journalism. While the technology is quickly becoming integrated into many industries, the survey shows that only 28% of journalists are currently using AI in their workflows, with a further 20% planning to explore it. These insights are part of Muck Rack’s seventh annual State of Journalism report, which surveyed 1,106 journalists to assess the current state of the media landscape. For those embracing AI, the primary uses include brainstorming ideas (52%), conducting research (51%), and drafting headlines (34%). However, despite these emerging…

Narwal, a prominent name in smart home cleaning technology, has introduced its latest innovation, the Freo Z Ultra, at the IFA 2024 exhibition in Berlin. This advanced AI-powered robot vacuum is designed to cater to the needs of modern homeowners who seek efficiency and ease in managing their home cleaning tasks. The Freo Z Ultra is a standout entrant in this year’s IFA, which celebrates its centennial with the theme “Innovation for All.” Reflecting this spirit, the Freo Z Ultra aims to revolutionise the cleaning experience by integrating cutting-edge technology that not only enhances cleaning performance but also simplifies maintenance…

An 11-foot-tall elephant installation has appeared in London, strategically placed in front of Tower Bridge to prompt a national conversation about death, dying, and bereavement. This eye-catching artwork is part of Co-op Funeralcare’s effort to address what many consider the “elephant in the room” – the often avoided topic of mortality. The installation is the latest initiative by Co-op Funeralcare, which is relaunching its comprehensive survey into attitudes towards death and bereavement. The survey, first introduced in 2018, has already engaged over 45,000 UK adults and aims to uncover the barriers that prevent open discussions about these crucial subjects. According…

Wondershare FamiSafe has unveiled its latest version of parental control software, FamiSafe V8.0, designed to bolster online safety for children in response to increasing screen time globally. The 2024 FamiSafe Annual Report highlights a concerning trend, with children now averaging 4.1 hours of screen time per day worldwide, underscoring the need for vigilant monitoring of online activities. FamiSafe V8.0 introduces a suite of advanced features aimed at addressing key parental concerns. These include instant screenshots, environmental sound monitoring, and AI-powered detection of suspicious texts and images. The update focuses on three critical areas: preventing device addiction, filtering harmful online content,…

Bentley Systems, a prominent player in infrastructure engineering software, has announced its acquisition of Cesium, a leading 3D geospatial technology company. The deal marks a significant expansion of Bentley’s capabilities in digital twin technology and 3D geospatial applications. Cesium, renowned for its open platform that powers a wide array of 3D geospatial applications, has developed the 3D Tiles standard, which is widely adopted by governments, enterprises, and developers globally. Its cloud-based service, Cesium ion, supports over one million active devices each month, while its open-source tools boast over 10 million downloads. The acquisition is expected to enhance Bentley’s iTwin Platform,…

Nikkiso Clean Energy & Industrial Gases Group, part of Nikkiso Co. Ltd.’s Industrial Business segment, has announced a strategic partnership with French company GTT to enhance the LNG-fueled cargo shipping market. This collaboration combines Nikkiso’s advanced high-pressure fuel gas pump skids with GTT’s innovative Recycool™ technology, aiming to advance both companies’ positions in the maritime industry. GTT’s Recycool™ technology is designed to manage boil-off gas (BOG) safely, minimising emissions and improving fuel efficiency. The integration of this technology with Nikkiso’s hardware promises enhanced performance for LNG-fuelled vessels, offering ship owners improved reliability and operational efficiency. The partnership is expected to…

Brits are increasingly spending a substantial portion of their wedding budgets on capturing every moment of their big day, new research reveals. According to a study by CEWE, Europe’s leading photo printing company, couples are allocating up to 20% of their total wedding budget to documenting their nuptials. With the average cost of a wedding in the UK now standing at approximately £20,000, couples are eager to ensure they get their money’s worth. This has led to a surge in demand for a variety of content creation services. Beyond traditional photographers and videographers, many are now investing in additional forms…

Jin Yuan delivered a remarkable performance at the HOKA UTMB® Mont-Blanc, solidifying her presence in the trail running arena with an impressive debut. Competing in the women’s Marathon Courmayeur-Chamonix (MCC) race on August 26th, Yuan showcased her potential by finishing the 40-kilometre course with a demanding 2,350 metres of elevation gain in 4 hours, 42 minutes, and 56 seconds. Yuan’s strong showing earned her 6th place overall among female competitors and clinched first place in her age group. The race, primarily reserved for UTMB volunteers, partners, and local residents, was met with an enthusiastic reception from the crowd in Chamonix,…

In a pioneering initiative, the UK’s first dedicated fine dining experience for individuals with eating, drinking, and swallowing difficulties, known as dysphagia, took place today at Kapara Soho in London. This special event, organised by the Royal College of Speech and Language Therapists (RCSLT) in collaboration with Wiltshire Farm Foods, offered guests a unique opportunity to enjoy a texture-modified meal in the company of loved ones. Dysphagia, which can arise from conditions such as dementia, stroke, and head and neck cancer, significantly impacts individuals’ quality of life, particularly their ability to socialise and enjoy mealtimes. Nick Hewer, President of the…