Author: John Morse

Once a cherished pastime, home baking has taken a backseat for many Britons as the demands of post-pandemic life make it harder to find the time. According to recent research by Anchor, the leading British butter brand, over half of the population (57%) would bake more frequently if they had the time, with many citing the return to office work and lengthy commutes as the main reasons for their reduced kitchen activity. Anchor’s study highlights a growing trend: despite the well-documented benefits of baking, including its ability to boost mood and foster a sense of accomplishment, the practice is on…