A Charity Social Media Toolkit has been produced by Skills Platform and Zoe Amar Communications. It features case studies and insights from Breast Cancer Care, Fawcett Society, NCVO, Joseph Rowntree Foundation and others.
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It aims to “provide a grounding not just in fundamentals and tactics but also to share inspirational case studies from across the not for profit sector – without mentioning the Ice Bucket Challenge…”
There are eight chapters covering topics such as strategy, implanting social campaigns, growing networks, analytics and guidance encouraging employees to get behind campaigns.