The British Heart Foundation, the single biggest funder of cardiovascular research in the UK, has chosen Qubit, the leader in delivering highly persuasive personalisation at scale, to provide a more personalised experience for their website visitors.
The charity will use Qubit’s technology to drive volunteer sign ups, increase donations, and make it easier for visitors to access the right content. This will include tailoring the website’s wealth of online resources and information to the needs of each visitor, ensuring they can find what they need more quickly – whether they be patients, carers, relatives or researchers.
Qubit will provide the British Heart Foundation with a deeper understanding of the behaviour and preferences of their online visitors to dramatically improve how the charity engages over the internet. The charity will also be able to highlight nearby volunteering opportunities, fundraising initiatives and events in order to increase sign-up rates and registrations.
“Using the Qubit platform, the British Heart Foundation will be able to understand and influence their visitor behaviour at scale,” said Graham Cooke, CEO of Qubit. “By providing relevant interactions online, the company will be able to directly point visitors to initiatives that are of interest to them. The British Heart Foundation carries out tremendous work across the country, and Qubit is delighted to help this fantastic charity in how they’re showcasing their endeavours to an online audience.”
“The Third Sector can never afford to fall behind when interacting with prospective donors or volunteers,” said Chris Thorn, Director of Digital & Customer Experience, British Heart Foundation. “The British Heart Foundation has made a continued effort to enhance our digital offer. Harnessing Qubit’s technology will allow us to deliver the same sophisticated experience shoppers are used to on retail websites. Understanding the behaviour and needs of our online visitors will also provide us with the opportunity to engage a new generation of volunteers, and continue our great fundraising work in the offline world.”