Improving donor control of communications

NCVO has published the recommendations of a working group on how to enable donors to give consent. The group was tasked with developing good practice recommendations on how charities should communicate with their donors for fundraising purposes, including how they manage and use donors’ personal data.

The news release leads with

New recommendations would mean charities would not call members of the public without clear permission. Plus donors will always have a way to opt out of phone calls and letters.

The download link for the 21 page report ‘Charities’ relationships with donors: A vision for a better future’ is at the bottom of the news release (just above the notes).

A further NCVO article gives an overview of research commissioned by the working group looking at people’s willingness to share their personal data with charities, based on their experience of donating and the communications they have received from charities. The article also gives some thought to what the recommendations mean for charities.

The Guardian asks ‘Will charities be able to deliver on plans to tighten fundraising rules?‘ – “big commitments could prove costly hostages to fortune”. This may be the one to read for those not directly involved in fundraising.