Research on public views of charity marketing

New research by sector specialists nfpSynergy found that charities have one of the lowest levels of complaints across 7 sectors, but they also have the highest level of people wanting to complain but not doing so.

The research, carried out in January with 1000 members of the general public, also found that nearly two-thirds were interested in a Fundraising Preference Service.

Read the key results in the nfpSynergy press release which also has a PowerPoint presentation on ‘Public attitudes to charity¬† marketing, complaints and the fundraising preference service’ to download.