Sector thinktank New Philanthropy Capital has a new report which explains why they think that qualitative research approaches offer real benefits to charities seeking to understand and improve their work.
Qualitative research is focused on what things mean to people.
“We outline the different ways qualitative research can be used at each stage of a programme or strategy cycle, and introduce five key principles underpinning good quality, rigorous qualitative research. We explore the practical questions of who can conduct qualitative research, how participants should be sampled and how to approach data analysis. Ethical questions are also considered, often a particular challenge for charities.”