Keeping charity identity in a major merger

The chief executive of what was a relatively small charity (with a £4 million annual turnover) relates her experiences of a merger with a much larger charity in an interesting blog piece for Clinks, ‘Retaining your identity as the smaller partner in a merger‘.

Sova was founded in 1975, and has recruited, trained and deployed an estimated 20 thousand volunteers who, in turn, have supported an estimated 195,400 service users – adult and juvenile offenders, children, young people and families. They merged with CRI – Crime Reduction Initiative – in 2012, a wholly owned subsidiary with its own identity.

CRI itself has just announced that it is in the early stages of a rebrand and will be changing its name to Change, Grow, Live. See Civil Society News article.