A new report published by sector network CharityComms looks at experiences of introducing and using customer relationship management (CRM), content management systems (CMS), campaigning and advocacy tools, and online giving services.
The report is based on discussions with digital experts in a number of large charities, connected case studies, and questions to unspecified ‘digital leads in charities’.
There are 6 recommendations headed:
- Accept imperfections
- Agree on data and evaluate customer journeys
- Choose best of breed
- Influence decision making
- Consider budget and ownership
- Keep looking ahead
Get ‘Pick ‘n’ mix: a guide to technology choices for charities’ via CharityComms website (pdf, 925Kb, registration required).