This month a new revenue stream opens up for charities across the country as a new CSR fundraising method is launched, to help charities achieve a regular income stream from their business supporters.
Stephen Dobson, Managing Director of Document XL has this week launched Charity-Wrap™, a fundraising idea he has been working on for some time, in memory of his late mother, and hopes to raise £1million for charities across the country.
The steady income for charities comes from businesses carrying on their day to day activities, but having set something up through Charity-Wrap™ that provides a regular donation to their chosen cause. For all participating businesses Charity-Wrap™ donates 1p for each colour page the organisation prints to the organisation’s chosen charity, it’s as simple as that. *
Following his mother’s death to cancer Stephen has been working to find a new way he can give something back to local charities, and from conversations with Marie Curie he learnt that a huge challenge was consistent cash flow. He set out to change the way CSR fundraising is approached and to find an easy way for local charities to receive the ongoing financial support they so desperately need, all year round. He started close to home looking at how his own business could help.
Document XL is an independent company working with businesses to service their office print needs. Stephen has launched Charity-Wrap™, as an extension of this business, to enable his customers to seamlessly support charities through their everyday printing.
“Printing is an essential everyday activity of most businesses”, said Sebastiaan Crebolder, Channel Business Manager, Xerox U.K. said: “The innovative Charity-Wrap™ initiative from Document XL, a Xerox Document Technology Partner, has the potential to be a win-win for customers and charities alike.”
Based on figures that the UK prints in excess of 23 million colour pages a day, if Charity-Wrap™ captures even a fraction of these colour pages and donates a penny from each page this is a significant amount of extra revenue being driven to charities across the country.
Additional funds could also come from the Charity-Wrap™ printers saving the business money compared to their old printer, and thus businesses are then asked if they would then like to pass some, or all, of these savings on as a charitable donation.
Each quarter, Charity-Wrap™ will then donate to the charity and work with their supporter businesses to tell the stories of what the funding has achieved through their website and social media channels, to illustrate the CSR and charitable work of the organisation in real terms.
Stephen said: “It’s unique and innovative, but it’s simple. I can’t believe no-one has thought of this before! There’s no easier way to charities to gain support from businesses – all supporters need to do is print as usual.”
“Having lost my mother to cancer and experiencing her being cared for in a local Marie Curie hospice I have first-hand experience of the impact charities make within our local communities. I also know how much it takes to run these kind of centres, and how the fundraisers work tirelessly to find new ways of reaching out to corporate sponsors who could really help them. Many businesses are too busy to run charity events and collect sponsorship, and those who do have to limit it to a few times a year. With Charity-Wrap™ we are making it easy for people to support a cause close to their heart, with no extra effort required from them. That has got to be appealing to all companies who want to show a CSR commitment but struggle to commit time to it and we hope charities across the country will communicate this to their supporters to encourage them to get on board”.
One of the first supporters of Charity-Wrap™ is national fashion brand, AX Paris and charities currently on board with Charity-Wrap™ include Marie Curie and Candlelighters along with many local charities such as Springhill Hospice.
Find out how your charity can get involved at www.charity-wrap.co.uk or follow the team on twitter @CharityWrap