Making lobbying emails stand out

A new article on nfpSynergy’s website looks at ‘What Makes a Good Parliamentary Campaign Email?‘.

The introduction says: “Parliamentary campaign emails allow charities to harness the power of constituents to gain valuable support from MPs, but crowded inboxes make it difficult to make an impression. Former parliamentary assistant Jonathan Harper explores what charities can do to make their emails stand out.”

A short piece, with three headlines: Appeal to mutual self-interest, Be specific, Encourage a personal touch.