Improving media coverage of charities

The Understanding Charities working group has issued ‘A draft strategy for changing the way that the media cover charities’, and invites responses by 29th May.

As reported by Civil Society Media, the draft calls for more informed charity spokespeople and the creation of a “relationship management team” to promote charities in the media. The group is looking at the arts sector as a benchmark of what it hopes to achieve for the charity sector in terms of media coverage.

Download the draft strategy (in Word format, 87KB) via http://nfpsynergy.net/presentation/strategy-strand-3. The group is a cross-sector consortium which includes nfpSynergy and Charity Comms as well as people directly working in the sector.

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