Talking about failure could lead to greater charity trust

The latest analysis from think tank NPC of an online survey carried out in October concludes that the public wants to see charities use evidence to become more effective, and don’t mind hearing about past failures as part of this process.

The polling suggests that basing decisions more on evidence of what works, and making these decisions public, appeals to donors. And the more people think charities base their choices on evidence, the more trusting they also seem to be of charities as a whole.

NPC’s press release is at, or get the fourth and final report from the survey analysis ‘Show and tell: charities, polling & evidence of doing good’ from

Earlier coverage from VoluntaryNews on the report series: