Focus on communications and social media

Communications, and in particular the use of social media, seems to be a hot topic for the voluntary sector at the start of 2015.

Sector specialists Tennyson Insurance have said that they are going to write one blog a month about social media use aimed primarily at beginners, with the help of experts sounddelivery. They start with the basics – definitions and uses of social media, at http://www.tennysoninsurance.co.uk/blog/getting-started-social-media. The mentioned Social Media Exchange event takes place on 9th February in London.

Locality, the body for community-led organisations, says that blogging is a great low-cost way for voluntary or community groups to share news and information with a large number of people. So it has recently produced a ‘Blogging tips toolkit‘, available in pdf, 1.4MB via http://locality.org.uk/blog/guide-blogging/.

Stanford Social Innovation Review has started a ‘Making Ideas Move’ series in partnership with the Communications Network. A diverse group of leaders from foundations, nonprofits, and research institutions will share how effective communication has helped them drive social change. American of course, and SSIR articles are usually quite in-depth, and American of course, but can be worth reading by a UK audience too.

Only the intro article so far, on the need to invest in communications, starting with the George Bernard Shaw quote “The single biggest problem in communication is the illusion that it has taken place”, http://www.ssireview.org/making_ideas_move.