New measure of donor confidence

The first edition of a new measure of donor confidence has been released by nfpSynergy. Similar to the one that measures consumer confidence, the Donor Confidence Index brings together six questions asked to the general public over the last four years to provide an indication of how they feel about charities.

Civil Society News coverage reports that the public’s optimism about giving to charity has not grown as fast as consumer spending http://www.civilsociety.co.uk/fundraising/news/content/18736/. Or get the index from http://nfpsynergy.net/press-release/donor-confidence-index (registration required).

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