Donor behaviour and Gift Aid

Research from HM Revenue and Customs has found that donors are put off claiming Gift Aid because they believe there will be a cost to the charity or themselves, and don’t want to share personal information in case of further fundraising contacts. The research is part of government moves to encourage greater use of Gift Aid.

Civil Society Media has more at http://www.civilsociety.co.uk/finance/news/content/18583/, or download ‘Gift Aid: Understanding donor behaviour‘ (pdf, 829KB).