Improving public understanding of charities

The body for charity communications professionals, CharityComms (http://www.charitycomms.org.uk), is establishing a working group to look at how charities can be more proactive in explaining how they work and respond to criticism.

“The aim is to narrow the gap between how the charity sector works and the public’s understanding of how it works”, as part of upholding public confidence in the sector.

See Civil Society Media http://www.civilsociety.co.uk/fundraising/news/content/18117/.

Leave a Reply