Direct marketing code focus on personal data sharing

From Out-law.com: Companies buying personal data from third parties to use in direct marketing campaigns must “satisfy themselves” that data was “properly sourced, permissioned and cleaned”, according to a new industry code developed by the Direct Marketing Association.

DMA members will have to abide by the new code from 18th August. It has been developed to “address customer concerns about one-to-one marketing such as data sharing”.

See Out-law.com article at http://www.out-law.com/en/articles/2014/august/third-party-data-must-be-properly-sourced-permissioned-and-cleaned-for-use-in-direct-marketing-under-new-industry-code/ for more.