Going behind the headlines on sector trust

People’s trust in charities was the focus of three recently released surveys.

Out first was one from consultancy nfpSynergy, showing a “significant drop in trust levels over the past year”, down ten percentage points. Their press release is at http://nfpsynergy.net/trust-2014.

This was followed a few days later by the Charity Commission (England and Wales), stating “Trust in charities remains high . . but findings also indicate challenges to come”. The survey also reported the public attaching greater importance to good financial management by charities, and that fewer people now trust charities to work independently. Commission news release http://www.charitycommission.gov.uk/news/trust-in-charities-remains-high/.

A survey for OSCR, the Scottish Charity Regulator, which came out the next day, also found that “Overall, levels of public trust in Scottish charities remain high”, but identified various ways to increase confidence. The highest boost for trust was “knowing the charity is fully regulated by an independent body” such as OSCR.

Joe Saxton from nfpSynergy writes about how the difference in headline levels of trust can be explained – methodology, scoring systems and timeframes all come into it. But also overall the results are quite similar. On Civil Society Media, http://www.civilsociety.co.uk/governance/blogs/content/17719/.

New Philanthropy Capital’s director of communications also takes a look at issues of trust behind the headlines, at http://www.thinknpc.org/blog/finding-that-magic-touch/.