Understanding donor motivation and behaviour

Nearly half of UK voluntary organisations receive the majority of their funding from individuals. A report from New Philanthropy Capital looks at what donors think about when deciding where and how much to give and what would inspire them to give more.

‘Money for Good UK’ highlights the lack of a culture of giving, and shows that donors find it hard to understand where their money goes, and whether the charities they support really make a difference. Download via http://www.thinknpc.org/publications/money-for-good-uk/.