Initial framing determines campaign outcome

An article, based on part of a presentation given at the World PR Forum in November, briefly examines how the initial ‘framing’ of what campaigning is (e.g. a war, a conversation, selling) can determine the fate of a campaign.

From the Campaign Strategy site, http://threeworlds.campaignstrategy.org/?p=131.

(Source: NCVO’s campaign bulletin)

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