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Don't SWOT it away in five minutes
An item on Third Sector Foresight's forum gives a useful short rundown of why a SWOT exercise (strengths, weaknesses, opportunities and threats) shouldn't be just the all too common quick flipchart brainstorm.
"Making your SWOT sweat", with five things to watch out for, at http://www.3s4.org.uk/forums/157/topics/51.
